Why Every Coach Needs To Run a Webinar

Ok. I admit it! I am a webinar addict and would jump into calls like a bunny on Easter. You can just imagine how much opt-in emails I receive each day. And if I think a webinar’s content really that valuable, I would really devote an hour of my time to attend it.

Webinar marketing is not just a flashy hot trend that will be gone after the next shiny thing comes in. My personal opinion is it the single most effective tool that coaches can use to market their programs and gain more exposure.

“Webinar is a great tool where your audience gets to know you, like you, and trust you. You got it! It is the Like, Know, Trust factor gem.”

And here's why it's super effective to use:

• People will get to know you and YOUR STORY

• This is the chance to show the world you know your ‘thing’. Whatever your topic may be, whether it be organizing, meditation or online marketing , if you provide quality content during your webinar, you are sure to WOW your prospects and be seen as an expert in your field.

• Webinar attendees are your live prospects. Even if they don’t jump into your program right away, you have their email at opt-in, which simply means that they are already VERY interested in what you offer. These are warm prospects and it only takes a few nudges for them to make up their mind to join your program.

• Newbie-friendly. There are lot of coaches that won’t launch their program without offering it for free for a testimonial in return or ‘beta’ test the program. This is a good route to take, no question about that. But… it can delay things.  What if that testimonial never comes? We are all about ACTION here! If you are ready and confident about your program, webinars can help you promote it. And in place of client testimonials, you can show that you know your stuff by providing valuable content to your audience. VALUE is the magic word here. Show them the benefits of your program and how these benefits can change their life.

Now, I bet that right now you have some ideas running on your head on what you next webinar topic will be.  Relish that thought! Have you done one for your business? I want to hear about your experience on the comment below.